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Maphakela ventures into multimedia

Only 22 years old, Mr Memory Maphakela realised he had a great business potential, launching into a multimedia company.  

Born and bred in Satau in the Chobe District, Mr Maphakela attended senior school at Lotsane in Palapye where during his stay he noticed he had potential in business through Junior Achievement Botswana (JAB).

JAB is a platform where students team up to transpire business ideas and put them into action and the overall winner was awarded.

Besides school, Mr Maphakela was fond of the multimedia industry,  and upon completing BGCSE he got internship at one film production company at Palapye specialising in graphic design. Mr Maphakela ventured into a multimedia business dubbed Altacus

Solutions and Creatives (ASC) based in Lobatse with only two years in existence aimed at designing graphics, marketing and advertising.

The young man admires his father, Mr Cornelius Musubia who is a self-empowered businessman, currently the general manager of Cresta Mahalapye Hotel who never gave up on business.

Ms Lebogang Ntshole, Mr Maphakela named her under the people he looked up to in business, noting that the woman was ambitious and hardworking and was the owner and director of the Business Gallery & Business Consultancy Company in Palapye.

In an interview with the owner and director of ASC, Mr Maphakela said he was inspired by the lack of unemployment amongst the youth, adding that his aim was to grow big and hire graduates to reduce the number of unemployed youth roaming the streets.  

The self-funded company survives with two permanent employees, a graphic designer who manages the front desk and managing director who deals with administration.

The company’s first project was Lobatse Advertiser which covered Lobatse and surrounding areas.

The name was later changed to The Southern Advertiser in a quest to cover a wider area and to kill any future competitions.

The Southern Advertiser covers Gaborone, Ramotswa, Otse, Lobatse, Kanye, Jwaneng, Good Hope, Pitsane, Ramatlabama and other areas in the south of Botswana.

The company is yet to introduce a transport directory, a huge project that entails all routes nationally.

The directory would contain among others all public and private hospitals, accommodation facilities, clinics, tourism areas, petrol stations, food outlets, police stations linked along the routes of Botswana.

The self-motivated entrepreneur pointed out that the directory would serve as an essential tool to passengers, drivers, tourists and pedestrians among others.

Expected to be in place by August this year, the directory would be placed at borders, bus ranks, transport centres, airports and police stations.

The company has yet another big dealership of distributing Kwese Television set top boxes nationally.

Aimed at having at least five branches nationwide, Mr Maphakela said the motive was to offer services to the world not only locally, adding that the Kwese dealership was an opportunity to help ASC push its mandate of providing services to the world.

Despite being challenged by the economic downfall which hindered most companies and business to advertise with the Southern Advertiser, Mr Maphakela said he fought the battle by venturing into another line of trade, supply which boosted everyday business transactions.

“Just like any other business we encountered challenges. Do not get in business to make money instead be driven by passion because even if you face hiccups you will actually pesevere because you know exactly what your heart wants,” he added. ENDS

Source : BOPA

Author : Irene Kgakgamatso

Location : GABORONE

Event : Interview

Date : Feb 08 Thu,2018

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