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North West Province promotes its tourism sector

The Member of the Executive Council responsible for tourism in the North West province of South Africa Ms Desbo Mohono says 2016 was a challenging and tumultuous year for many in the hospitality and tourism sector.  

Speaking at a media session recently Ms Mohono said 2017 was a good year despite all the challenges, indicating that the North West Tourism board imposed no limits to their aspirations of becoming the ultimate number four tourism destination come the year 2020. 

 She stated that they continue to work hard to promote the North west as a tourism destination through the “A Re Yeng Bokone Bophirima” brand initiative.  “Team Tourism North West strives to become a dynamic, sustainable, diversified and vibrant tourism sector in the Province and the entire country at large,” she said.  Ms Mohono touched on how they would continue pulling together the right people, resources and expertise to take tourism within the province from “good enough” to greatness. 

She emphasised that countries should re-evaluate their approach in tourism looking at how worldwide the industry operated in a challenging environment, which was increasingly concerned over global security and threats to public health, natural disasters, volatile economic conditions and growing competition from new destinations. 

Ms Mohono said they ensured that they engaged with their stakeholders to get positive feedback, saying recently they traveled to all four districts where they held Departmental meetings which culminated in the main trade and investment Lekgotla. 

“This was an eye opener and ours is to take what our stakeholders said and implement it,” she said. 

Whether providing breathtaking experiences in a natural and pristine environment, highlighting multicultural diversity, developing quality tourism products and experiences, or serving the business and convention markets.

Ms Mohono stated that it was evident that the current way of doing business was no longer feasible to meet the challenges facing the tourism sector or to seize emerging opportunities. “Again as we approach the festive season let us be cognitive to the fact that many will be coming to our province to be with their loved ones but most importantly we welcome all tourists who want to experience our destination,” Ms Mohono said. For his part Chief Executive officer of the North West  Tourism Board Mr Loselo Segwe said it was their mission to provide an integrated tourism development support system towards a vibrant tourism sector in the North West Province. 

Bokone Bophirima has vibrancy similar to glorious and magnificent Icons, including Sun City, Pilanesberg, Madikwe, Hartbeespoort, Mahikeng, Taung and the Vredefort Dome, he said. 

Mr Segwe hopes at all times to hold the “A Re Yeng Bokone Bophirima” brand to the highest standards and aim to incorporate all the sights, sounds, slogans, colours and destinations that carry their brand to visitors across various campaigns. 

Earlier Ms Mohono said they were in Botswana to promote their music and cultural festival which aimed to provide a platform for product positioning and paradigm innovation for the creative industry sector in Bokone Bophirima and the development of Mahikeng as the capital of the Arts in the country. 

She said there will be a three day music festival from December 7 to 10 which will feature Afro-Soul Concert, Choral Concert, Traditional Dance and Music Extravaganza, Craft Exhibition, Contemporary Dance, Drama, Jazz Festival and Motswako Festival.  Botswana's very own ATI and Amantle Brown are set to perform at the festival. BOPA

Source : BOPA

Author : Kelebogile Bogosing

Location : GABORONE

Event : press brief

Date : Nov 30 Thu,2017


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